Sitel Group Announces New U.S. Leaders for Learning Tribes and TSC

Aaron Schwarzberg takes the reigns as Chief Operating Officer of Learning Tribes and James Lee joins TSC Americas as Head of Digital Strategy.

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March 28, 2019 - 3 MIN READ

Miami, FL – March 28, 2019Sitel Group, one of the largest customer experience management companies in the world, today announced two new experts have joined the leadership team. Aaron Schwarzberg joined Learning Tribes as Chief Operating Officer (COO), responsible for the efficiency, effectiveness and quality of Sitel Group’s learning solutions strategy and delivery in addition to new opportunity acquisition. James Lee was brought on as Head of Digital Strategy for TSC Americas, where he oversees all management responsibilities and new business development initiatives; focuses on organization building and leadership development; and executes Sitel Group’s digital strategy for the Americas. Schwarzberg and Lee are both located in Sitel Group’s Miami headquarters.

“We’re thrilled to have Aaron and James on board to continue to broaden Sitel Group’s expertise and enhance our learning solutions and digital capabilities,” said Philippe Riveron, Chief Ventures Officer at Sitel Group. “Growing our leadership team with Aaron and James’ unparalleled experience continues to put Sitel Group ahead of the curve.”

Schwarzberg brings to Learning Tribes more than 10 years of expertise in leading global operations, corporate partnerships and client services for multiple corporations in the EdTech sector. He most recently served as EVP of Global Operations for dialogEDU, a learning management system company, where he oversaw the expansion of the organization to include over 1 million platform users in 162 countries.

Aaron Schwarzberg - Chief Operating Officer (COO)

“The eLearning space is at a tipping point and the ways in which companies are training their employees and identifying their learning needs is constantly evolving,” said Aaron Schwarzberg, COO of Learning Tribes. “I’m excited to work with the extraordinarily bright, engaging and outcome-centric team at Learning Tribes to push our offerings and value to the next level.”

Lee brings nearly 20 years of experience in executive consulting and operations leadership in the contact center industry to his new role in TSC, including implementing technology and BPO delivery centers on a global scale. Prior to his role at Sitel Group, Lee consulted for Oracle, served as SVP for Blackstone and Director for Cognizant and is well-versed in developing customized digital CX service/product offerings, creating go-to-market strategies, managing consultative business development and executing enterprise-wide digital transformation.

James Lee - Head of Digital Strategy for TSC Americas

“Digital transformation continues to lead as one of the top enterprise priorities for C-suite executives globally. Being a true change agent in the digital space provides great versatility for Sitel Group to position itself as an integral strategic partner for its clients and their digital vision in the near future. TSC’s digital solutions are at the bleeding edge of innovation in customer experience,” said James Lee, Head of Digital Strategy at TSC. “I’m thrilled to continue being a digital visionary in the BPO industry, creating new strategies for our customers and pushing the needle for the entire industry.”

Schwarzberg and Lee’s appointments are the latest in executive announcements at Sitel Group including the promotion of Martin Wilkinson-Brown to Chief Marketing Officer, the promotion of Mike Small to CEO – Americas and Jim Flynn’s promotion to Chief Human Resources Officer.  


About Sitel Group

Sitel Group’s 75,000 people across the globe connect many of the world’s best-known brands with their customers – 3.5 million times every day. As a global customer experience (CX) management leader, we apply our 30+ years of industry-leading experience and the entrepreneurial spirit of our group’s founders to deliver omnichannel experiences through voice, chat, social media and more to customers of our 400+ clients across all verticals – from Fortune 500 companies to local startups.

Our group’s breadth of capabilities – powered by our ecosystem of experts including Learning Tribes, Innso, Sitel, Sitel Insights and TSC – go beyond business process outsourcing (BPO) to support every stage of the customer journey. We are redefining the contact center and improving business results by pairing innovative solutions – such as self-care and automation – with the human touch, emotion and empathy of our people.

As a CX platform, we are powered by experts to deliver tailored CX solutions to fit our clients’ needs through our consultative, customer-centric approach adding value at every touchpoint – regardless of location, channel or time of day.

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