A Better Brand Experience. Delivered.

Our Approach
Gain the insights you need to drive positive impact – delivering what your customers want, when they want it.
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Create and maintain a consistent customer experience that embodies your brand promise across all channels and geographies.
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Identify the metrics that matter and how to use them to achieve your business goals.
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Driving efficiency to protect your organisation’s bottom line and secure your business for the future.
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A fresh approach to recruitment and training develops the optimum learning experience while reducing burden on trainers.
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Your brand reputation is built on trust. Protect your customer data and remain compliant across your operation.
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  • Report

    5 Customer Experience Trends to Watch in 2022

    This year’s Sitel Group® customer experience (CX) trends report charts the trajectory of consumer expectations. The report gives brands insights into the path they need...
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  • Report

    ISG Recognizes Sitel Group® as Leader in Customer Experience Services for Europe & U.K.

    Information Services Group (ISG) named Sitel Group® a Leader in its 2021 ISG Provider Lens™ Contact Center – Customer Experience Services report for Europe and...
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  • Report

    Sitel Group® Named Leader in Customer Experience Services in ISG Provider Lens™ Archetype Report 2021

    Information Services Group (ISG) named Sitel Group® a continued Leader across all three Archetypes – Automation Embracers, Digital Connoisseurs and CX Evangelists in the ISG...
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“To me, it is a win-win relationship. By partnering with Sitel Group<sup>®</sup> I gave up nothing yet gained more.”

Phil Niccolls
SVP, Shared Services

Tribune Publishing

“To me, it is a win-win relationship. By partnering with Sitel Group® I gave up nothing yet gained more.”

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Our Mission

We believe every organisation can build stronger brand engagement and drive long-term business growth by unlocking the power of customer experience (CX). Our mission is to empower brands to build stronger relationships with their customers by creating meaningful connections that boost brand value.

Engagement, we believe, is a direct outcome of the empathy created when teams – invested in the delivery of your brand promise – work with a deep understanding of your customers and their unique needs. By bringing people, data and technology together, we create compelling experiences for your customers in the moments that matter.

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Real-world insight

The latest business news, research and consumer trends, plus thought leadership and in-depth analysis of individual industry sectors and business challenges.
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