A Better Brand Experience. Delivered.

Our Approach
Gain the insights you need to drive positive impact – delivering what your customers want, when they want it.
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Create and maintain a consistent customer experience that embodies your brand promise across all channels and geographies.
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Identify the metrics that matter and how to use them to achieve your business goals.
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Driving efficiency to protect your organisation’s bottom line and secure your business for the future.
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A fresh approach to recruitment and training develops the optimum learning experience while reducing burden on trainers.
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Your brand reputation is built on trust. Protect your customer data and remain compliant across your operation.
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  • News

    Research Reveals Poor CX Leads to Customer Churn

    The 2021 Driving Customer Loyalty report finds one third of consumers considered breaking up with a brand and 65% ended up doing so as a...
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  • News

    Financial Times Names Sitel Group® Leader in Diversity

    Sitel Group was named amongst the Leaders in the Financial Times second annual Diversity Leaders ranking. The Financial Times recognized Sitel Group in Diversity for...
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  • Blog

    Your Platform for Growth – Introducing EXP+™

    EXP+™, the Enterprise Experience Platform from Sitel Group® is a flexible solution with complete cloud capability, designed to simplify the delivery of end-to-end CX services,...
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“We selected Sitel Group<sup>®</sup> because they share our vision and understand how to connect experiences with our guests, our partners and the communities we serve.”

Saqr Fassi Fehri
Global Vice President, Guest Engagement, Care and Contact Centers

Accor

“We selected Sitel Group® because they share our vision and understand how to connect experiences with our guests, our partners and the communities we serve.”

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Our Mission

We believe every organisation can build stronger brand engagement and drive long-term business growth by unlocking the power of customer experience (CX). Our mission is to empower brands to build stronger relationships with their customers by creating meaningful connections that boost brand value.

Engagement, we believe, is a direct outcome of the empathy created when teams – invested in the delivery of your brand promise – work with a deep understanding of your customers and their unique needs. By bringing people, data and technology together, we create compelling experiences for your customers in the moments that matter.

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Real-world insight

The latest business news, research and consumer trends, plus thought leadership and in-depth analysis of individual industry sectors and business challenges.
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