Transform Your Customer Experience with Every Conversation

Each interaction is a chance to build deeper brand loyalty with your customers. Exceed expectations with EXP+ — offering connected CX solutions designed to drive value across every conversation.

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Case Studies

Across all business sectors from banking and financial services to travel and hospitality, we partner with our clients to overcome their unique customer experience challenges and help them realise tangible results.
Client story
Strategic focus and planning lead to continuous outperformance of client’s captive centre collections metrics
Client story
Delivering exceptional CX programs to build customer loyalty and meet seasonality
Client story
Seamless transition to at home environment delivers on BCP needs and high employee satisfaction
Client story
Digital Agent implementation drives digital transformation while delivering significant cost savings
Client story
Rapid, secure implementation of Sitel at Home ensures business resilience and flexibility
Client story
Creating a newsworthy customer experience

EXP+ from Sitel Group® is a flexible solution with complete cloud capability, designed to simplify the delivery of end-to-end customer experience (CX) services, while boosting efficiency, effectiveness and customer satisfaction.

CX Learning

Unlock the power of your people to deliver superior CX.

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CX Technology

Transform with best-in-class CX technologies.

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CX Operations

Build brand loyalty through human connection.

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CX Analytics

Discover insights from across your data sources.

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CX Digital

Accelerate with leading-edge AI-enabled digital experiences.

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Real-World Insight

Get the latest business news, research and consumer trends, plus thought leadership and in-depth analysis of individual industry sectors and business challenges.
News January 11, 2023

Sprinklr and Sitel Group® Partner to Enhance the Contact Center with Social Customer Service

This global partnership combines the unmatched expertise in the digital CX services space of Sitel Group® with Sprinklr’s leading Unified-CXM platform to empower brands to deliver memorable customer experiences across digital channels.

Saqr Fassi Fehri
Global Vice President, Guest Engagement, Care and Contact Centers


“We selected Sitel Group® because they share our vision and understand how to connect experiences with our guests, our partners and the communities we serve.”

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Doreen Ann Donovan

Customer Business Relationship Manager, Waitrose & Partners

“The Sitel Group® team have balanced the safety and support of their employees whilst supporting our business to achieve our mission of helping the Great British public receive their food orders on time and in full.”

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Phil Niccolls
SVP, Shared Services

Tribune Publishing

“To me, it is a win-win relationship. By partnering with Sitel Group® I gave up nothing yet gained more.”

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Our Mission

We believe every organisation can build stronger brand engagement and drive long-term business growth by unlocking the power of customer experience (CX). Our mission is to empower brands to build stronger relationships with their customers by creating meaningful connections that boost brand value.

A Global Network of People, Data and Technology Working Together to Deliver Amazing Customer Experiences


Countries Globally




People Working from Home


Customer Brands

Worldwide Locations Enabling 8+ Million Customer Interactions per Day

With 160,000+ people working across the globe — at home, in-center or within a MAXhub hybrid-model — Sitel Group is ready to support your brand’s CX strategy with our Work from Anywhere approach. Across all channels, we seamlessly and securely connect brands with their customers 8+ million times per day in 50+ languages.

Our global footprint makes us one of the few true global players that can drive our customers’ digital customer experience strategies forward.

About Us