MIAMI — November 26, 2020 — Sitel Group®, a global leader in end-to-end customer experience (CX) products and solutions, today announced Christian Sajons, Managing Director of Sitel Group in Germany, as Managing Director for the Central European region – including Bulgaria, Poland and Serbia – as well as Denmark and the Netherlands.
In his new role, Sajons is responsible for corporate strategy and development, marketing and sales for each country. Under his leadership, he plans to expand the business for continuous growth and further extend the leadership position of Sitel Group in the BPO market.
“Christian has been very successful in managing and transforming Germany as a country for the last four years and building a talented team around him,” said Olivier Camino, Global COO, Sitel Group. “In his new scope, adding Eastern Europe and the Nordic countries, Christian will continue transforming and always aiming for more operational excellence, flexibility and efficiency.”
Sajons adds, “I am extremely pleased about the additional responsibilities at Sitel Group. The Eastern European region and the Nordics are interesting growth markets. Here, I not only want to further expand our brand, but also develop new sales potential and increase sales with excellent omnichannel contact center solutions. As an innovative company with over 35 years of experience in the BPO industry and a strong focus on digital CX solutions with a passionate team, Sitel Group offers the perfect foundation for operating successfully for both B2B and B2C companies for today and tomorrow.”
About Sitel Group®
As a global leader in end-to-end customer experience (CX) products and solutions, Sitel Group® partners with the world’s best-loved brands, from Fortune 500 companies to local startups, to design, build and deliver a competitive edge across all customer touchpoints.
With 90,000 people working across the globe – at home, in contact centers and within hubs – we securely connect brands with their customers over 4.5 million times every day in 50+ languages, driving our clients’ digital CX strategies forward. Powered by our global strength, local expertise and proprietary technologies, we deliver tailored solutions to fit clients’ needs through a consultative, customer-centric approach.
EXP+™, Sitel Group’s Enterprise Experience Platform, is a flexible solution with complete cloud capability, designed to simplify the delivery of end-to-end CX services, while boosting efficiency, effectiveness and customer satisfaction. EXP+ creates a robust ecosystem by harnessing the power of four connected product families: Empower, Engage, Explore and Evolve.
With our award-winning culture built on 35+ years of industry-leading experience and commitment to improving the employee experience, we improve business results by pairing innovative design thinking and digital solutions – including self-service, artificial intelligence (AI), automation and data-driven analytics – with the expertise, emotion and empathy of our people to Create Connection. Value Conversation.
Learn more at www.sitel.com and connect with us on Facebook, LinkedIn and Twitter.