Insights|Industry Snapshot

Driving Customer Loyalty in Media and Entertainment

Driving Customer Loyalty in Media and Entertainment
As consumers begin to see COVID-19 restrictions lifted, some media and entertainment brands have an opportunity to reconnect with their customers and drive a renewed brand engagement, while others need to drive ongoing brand loyalty or see their new customers slip away.
Driving Customer Loyalty in Media and Entertainment

In This Industry Snapshot

Based upon proprietary research conducted across the U.K. and U.S. and analyzed by Sitel Group® in the first quarter of 2021, learn about:

  • The role of customer experience (CX) in media and entertainment purchasing decisions
  • The attributes driving customer loyalty
  • Drivers of customer loyalty by generation
  • Preference for media and entertainment brands that support social or ethical causes
  • Opportunities to deliver a superior customer experience

Driving Customer Loyalty in Media and Entertainment