Insights|Industry Snapshot

Driving Customer Loyalty in Banking and Financial Services

Driving Customer Loyalty in Banking and Financial Services
The financial services sector is undergoing continued disruption, with the innovative use of technology driving rapid change. Brands must work hard to understand their customers’ changing perceptions of what constitutes a best-in-class experience.
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Driving Customer Loyalty in Banking and Financial Services

In This Industry Snapshot

Based upon proprietary research conducted across the U.K. and U.S. and analyzed by Sitel Group® in the first quarter of 2021, learn about:

  • The role of CX in financial services purchasing decisions
  • The attributes driving customer loyalty
  • Drivers of customer loyalty by generation
  • Preference for financial services brands that support social or ethical causes
  • Opportunities to deliver a superior customer experience

Driving Customer Loyalty in Banking and Financial Services