Privacy Statement | Data Security Measures | Use of Information Technologies | Cookies | Contact Us

Privacy Statement

Effective Date: July 2021

This Privacy Statement describes how your personal information is collected, used and disclosed by Sitel Group® when you use the website. This Privacy Statement is set out in two parts: i) general provisions; and ii) specific provisions that will apply in addition to the general provisions where EU/UK data protection laws apply.

Sitel Group considers the responsible use of personal information to be a critical element in enabling the internet to reach its potential as a serious tool for personal and professional activities. As the internet changes our lives in a number of ways, Sitel Group is committed to respecting your privacy.


This policy may change from time to time. Your continued use of this website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

We use the following definitions in this Privacy Statement:

Changes to our Privacy Statement

It is our policy to post any changes we make to our Privacy Statement on this page. If we make material changes to how we treat visitor’s personal information, those changes will be posted in this policy. The date the Privacy Statement was last revised is displayed at the bottom of the page. You are responsible for monitoring this page and checking for any changes.

Information we Collect About You

This section relates to information that you provide to Sitel Group. This includes information about you and your business that you provide to us. The nature of the services you are requesting may determine the kind of information we might ask for, though such information may include (by way of a non-exhaustive list):

  • Basic personal information such your name, business address and business email;
  • and any information that you choose to share on the website which may be considered personal information.

Information that we collect or generate about you. This includes (by way of non-exhaustive list):

  • any information regarding the Sitel Group services used and our interactions with you; and
  • information on your session and internet usage.

Purpose of Collection of Your Information

Your business and any personal information you may have provided, may be stored and processed by us in the following ways and for the following purposes:

  • for ongoing review and improvement of the website and the information provided;
  • to deliver a better and more personalized service, including by enabling us to:
    • estimate our audience size and usage patterns;
    • store information about your preferences, allowing us to customize our website according to your individual interests;
    • speed up your searches; and
    • recognize you when you return to our website;
  • to provide you with materials or other information (as requested by you);
  • to prevent any potential disruptions or cyber attacks;
  • to assess your application for Sitel Group services, where applicable;
  • to set up customers to use our services;
  • to send you promotional materials or emails from Sitel Group or its business partners
  • for statistical monitoring and analysis of current attacks on devices and systems and for the ongoing adaptation of the solutions provided to secure devices and systems against current attacks;
  • to understand feedback on our services and to help provide more information on the use of those services quickly and easily;
  • to communicate with you in order to provide you with services or information about our services;
  • for in-depth threat analysis;
  • to understand your needs and interests;
  • for the management and administration of our business;
  • in order to comply with and in order to assess compliance with applicable laws, rules and regulations, and internal policies and procedures; or
  • for the administration and maintenance of databases storing personal information.

However, when we use business and personal information we act in a way that is compliant with local laws and regulations. The law allows us, and in some instances requires us, to use personal information for a variety of reasons. These include using business and personal information:

  • To perform our contractual obligations with our customers and third-party providers;
  • When we have obtained your consent;
  • When wee have legal and regulatory obligations that we have to discharge;
  • When we need to do so in order to establish, exercise or defend our legal rights or for the purpose of legal proceedings;
  • When the use of your personal information is necessary for our legitimate business interests, such as:
    • allowing us to effectively and efficiently manage and administer the operation of our business. We may use cookies to support this activity. For more information about the use of cookies on the website see the cookies section.
    • Maintaining compliance with internal policies and procedures;
    • Monitoring the use of our copyrighted materials;
    • Managing our relationship with you;
    • Offering optimal, up-to-date security solutions for mobile devices and IT systems; and
    • Obtaining further knowledge of current threats to network security

Disclosure of Your Information to Third Parties

We may share your business and personal information with other companies within Sitel Group for the purposes described above. We may also share your business and personal information outside of Sitel Group for the following purposes:

  • With our business partners. Business and Personal information will only be transferred to a business partner who is contractually obliged to comply with appropriate data protection obligations and the relevant privacy and confidentiality legislation;
  • With third party agents and contractors for the purposes of providing services to us, for example Sitel Group accountants, professional advisors and IT and communications providers (such as the providers of our electronic data storage services). These third parties are subject to confidentiality requirements and will only use your business or personal information as described in this Privacy Statement;
  • To the extent required by law, for example if we are under a duty to disclose your business or personal information in order to comply with any legal obligation, including, without limitation, in order to:
    • Fulfill a government request;
    • Conform with the requirements of the law or legal process;
    • In an emergency to protect the health and safety of our customers or the general public; or
    • Establish, exercise or defend our or customers’ legal rights or property (e.g., with respect to copyright and other intellectual property infringement claims or to protect our website or enforce our Terms and Conditions).
  • If we sell our business or assets. If another entity acquires us or all (or substantially all) of our assets, the information we have about you will be transferred to and used by this acquiring entity for due diligence purposes; and
  • If any bankruptcy or reorganization proceeding is brought by or against us, your information may be considered an asset of ours and as such may be sold or transferred to third parties.

Data Security Measures

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. All personal information you provide to us is stored on our secure servers behind firewalls. Any personal information will be encrypted using SSL technology.

The safety and security of your personal information also depends on you. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our website.

Use of Information Technologies

Website Optimization Services

Sitel Group shares data with Google Analytics to understand and optimize website performance and enhance site usability for our customers. These tools run in the background of our sites analyzing site usage information and then returning reports to us through an encrypted connection. They are required to maintain data securely and confidentially and are not permitted to share data collected with parties other than Sitel Group and its affiliates. In addition, Google Analytics may associate and group session visits to our website from various browsers and devices.

Find out more about the Google Analytics cookies we use.

Interest Based or Online Behavioral Advertising

We may also use the services of third-party analytics companies to collect information about you or your device. These third-parties may use tracking technologies to collect information about you when you visit this website. The information they collect may be associated with your personal information or they may collect information about your online activities over time and across different websites, apps and other online services websites. They may use this information to provide you with interest-based behavioral advertising or other targeted content. We do not control these third-parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted contact, you should contact the responsible provider directly. User can opt out of Sitel Group-owned advertising and promotions at any time by emailing

Links to Third-Party Sites

The website may contain links to other websites that are not under the control of the Sitel Group. Those sites have their own rules, terms and conditions and privacy policies which you should review before using such sites. Sitel Group is not responsible for any aspect of any linked site. Sitel Group provides links to you only as a convenience, and Sitel Group is not responsible for the content of links or third-party websites nor does the inclusion of any link signify endorsement by Sitel Group and accordingly your use of such third-party websites is at your own risk.

Selling Your Business or Personal Information

Sitel Group, its global affiliates, clients and third parties do not sell, rent, release, disclose, disseminate, make available, transfer or otherwise communicate orally, in writing or by electronic or other means, business or personal information to another businesses or third-parties for monetary or other valuable consideration.

EU/UK Data Protection Laws

Where EU/UK data protection laws apply, the provisions in this section will apply in addition to the general provisions set out above.

Pursuant to EU/UK data protection laws Sitel Group is the controller of your personal information collected and processed via the website.

The length of time Sitel Group will hold your personal information will vary and will be determined by the following criteria:

  • The purpose for which Sitel Group is using it: Sitel Group is required to retain the personal information for as long as is necessary to satisfy or meet the purpose for which it was obtained or any other legal purpose.
  • Legal Obligations: Laws or regulations may set a minimum period for which Sitel Group must retain your personal information.
  • Where we transfer your personal information to another country outside the United Kingdom and the European Economic Area (“EEA”), we will ensure that it is protected and transferred in a manner consistent with legal requirements. In relation to data being transferred outside of the UK/EEA, for example, this may be done in one of the following ways:
  • The country that we send the data to might be approved by the UK/European Commission as offering an adequate level of protection for personal information;
  • The recipient might have signed up to a contract based on “model contractual clauses” approved by the UK/European Commission, obliging them to protect your personal information;
  • In other circumstances the law may permit us to otherwise transfer your personal information outside the UK/EEA.

You can obtain more details of the protection given to your personal information when it is transferred outside the UK/EEA by contacting us using the details set out under the “Contact Us” section below.

In all the above cases in which we collect, use or store your personal information, you have the following rights:

  • The right to obtain information regarding the processing of your personal information and access to the personal information which we hold about you;
  • The right to withdraw your consent to the processing of your personal information at any time. Please note, however, that we may still be entitled to process your personal information if we have another legitimate reason for doing so. For example, we may need to retain personal information to comply with a legal obligation;
  • In some circumstances, the right to receive some personal information in a structured, commonly used and machine-readable format and/or request that we transmit those data to a third party where this is technically feasible. Please note that this right only applies to personal information which you have provided directly to Sitel Group;
  • The right to request that we rectify your personal information if it is inaccurate or incomplete;
  • The right to request that we erase your Personal Information in certain circumstances. Please note that there may be circumstances where you ask us to erase your personal information but we are legally entitled to retain it;
  • The right to object to, or request that we restrict, our processing of your personal information in certain circumstances. Again, there may be circumstances where you object to, or ask us to restrict, our processing of your personal information but we are legally entitled to refuse that request; and
  • The right to lodge a complaint with the relevant data protection regulator if you think that any of your rights have been infringed by us.

You can exercise your rights by contacting us using the details set out under the “Contact Us” section below.


We may use the following cookies on the website. Necessary cookies are required for the user to browse the website and use its features. Users cannot opt out of necessary cookies. Users may opt out of marketing cookies and statistics cookies at any time.

Necessary Cookies

Iubenda Cookie Banner
Description: A consent management solution that allows us toinform website users about data collection activities and give them the option to choose whether data collection is allowed or not.
Provider: iubenda s.r.l
_iub_cs-252372, _iubenda_session Functional cookies that remember preferences set by users via the cookie banner on our website.
Expiration: 365 days

Amazon Elastic Load Balancing
Description: Elastic Load Balancing is part of the AWS network, with native awareness of failure boundaries like AZs to keep our applications available across a region, without requiring Global Server Load Balancing (GSLB)
Provider: Amazon Web Services, Inc.
AWSALBCORS, AWSALBTGCORS Register which server-cluster is serving the user. This is used in context with load balancing, in order to optimize user experience.
Expiration: 7 days

Statistics Cookies

Crazy Egg
Description: Provides eye-tracking tools such as heat maps, scroll maps and overlays that enable us to understand how users interact with the website.
Provider: Crazy Egg, Inc.
_ce.s Tracks a recording visitor session unique ID, tracking host and start time. This cookie does not collect personally identifiable information.
Expiration: 5 years

Google Analytics 4
Description: A web analytics service that tracks and reports website traffic.
Provider: Google LLC
_ga_3VN730QKMY Used to persist session state.
Expiration: 2 years
_ga Used to distinguish users.
Expiration: 2 years
_gid Used to distinguish users.
Expiration: 24 hours

Google Analytics – Universal Analytics
Description: A web analytics service that tracks and reports website traffic.
Provider: Google LLC
GoogleTracking Google Analytics JavaScript libraries use HTTP Cookies to “remember” what a user has done on previous pages and their interactions with the website.
Expiration: 26 months
_ga Used to distinguish users.
Expiration: 2 years
_gid Used to distinguish users.
Expiration: 24 hours
_gat_UA-111797499-1 Used to throttle request rate.
Expiration: 1 minute
_gd_session Used for diagnostic purposes. Contains no identifying information.
Expiration: 2 years
_gd_visitor, _gd_svisitor Stores anonymized statistics.
Expiration: 2 years

Google Optimize
Description: Allows us to test variants of web pages and see how they perform against an objective that we specify. Optimize monitors the results of our experiment and tells us which variant is the leader.
Provider: Google LLC
_gaexp Used to determine a user’s inclusion in an experiment and the expiry of experiments a user has been included in.
Expiration: Depends on the length of the test, but typically 90 days.

Marketing Cookies

Description: Provides company firmographic data to Drift Intel in order to identify users that visit our website, enabling us to deliver personalized messages.
Provider: 6Sense Insights, Inc.
6suuid Registers user behavior and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting.
Expiration: 6Sense retains the Personal Information they process for as long as needed to provide services to their subscribers or as necessary to fulfill the purpose(s) for which it was collected.
_an_uid Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.
Expiration: 6 days

Drift Chatbot
Provider:, Inc.
Drift Custom Chatbot engages website users in automated conversations, helping the website user to access information.
driftt_aid drift_aid Anonymous identifier tokens used to tie the website user to the profile within the Drift system. This allows Drift to remember the information that this user has provided through the chat on subsequent site visits.
Expiration: 2 years
drift_campaign_refresh Enables Drift Custom Chatbot to engage website users in automated conversations, helping the website user to access information.
Expiration: 30 minutes

Facebook Pixel
Description: An analytics tool that allows us to measure and optimize Facebook ads, build targeted audiences and remarket to our website users.
Provider: Facebook, Inc.
_fbp Stores and tracks visits across the website.
Expiration: 30 days

Google AdSense
Description: Tracks when someone clicks on our ad and identifies them when they visit our website and complete an action, such as a form submission or sign-up.
Provider: Google LLC
_gcl_au Stores and tracks conversions.
Expiration: 365 days

Description: An audience profiling, segmentation and personalization solution.
Provider: Bound Systems, Inc.
gscs Used for personalization and interest targeting.
Expiration: Session
gsci, gscv Used for personalization and interest targeting.
Expiration: 2 years

Description: An integrated ad technology platform that enables us to more effectively create, manage and grow high-impact digital marketing campaigns.
Provider: Google LLC
IDE Allows us to personalize ads shown to users based on previous visits to our website
Expiration: 13 months in the EEA, Switzerland and the UK and 24 months everywhere else.

Description: Allows us to identify users, track events, and monitor web traffic.
Provider: HubSpot, Inc.
hubspotutk This cookie keeps track of a users’ identity. It is passed to HubSpot on form submission and used when deduplicating contacts. It contains an opaque GUID to represent the current user.
Expiration: 13 months
_hstc The main cookie for tracking users. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
Expiration: 13 months
_hssc Keeps track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session) and session start timestamp.
Expiration: 30 minutes
_hssrc Whenever HubSpot changes the session cookie, this cookie is also set to determine if the user has restarted their browser.
Expiration: At the end of the session

LinkedIn Insight
Description: Provides demographic insights about our website users. Supports optimization of campaigns and retargeting of our website users.
Provider: LinkedIn Corporation
AnalyticsSyncHistory Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries
Expiration: 30 days
ELOQUA Used for tracking by ELOQUA.
Expiration: 2 years
SID Determines what a user is doing before they convert on a LinkedIn microsite.
Expiration: 1 session
UserMatchHistory LinkedIn Ads ID syncing.
Expiration: 30 days
VID ID associated with a visitor to a LinkedIn microsite which is used to determine conversions for lead generation purposes.
Expiration: 1 year
bcookie Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform.
Expiration: 2 years
lang Remember a user’s language setting.
Expiration: 1 session
li_gc Stores consent of guests regarding the use of cookies for non-essential purposes.
Expiration: 2 years
lidc Optimizes data center selection.
Expiration: 24 hours

Description: Tracks user activity and interactions on our website.
sliguid Provides an anonymous user identifier across multiple requests.
Expiration: 5 years
slirequested Once the sliguid cookie has been confirmed against a central server, this cookie is set for every request that comes in.
Expiration: 5 years
slireg Identifies the SalesLoft server region that the Team’s data is on.
Expiration: 7 days

Terminus Visitor ID Tracking
Description: Turns anonymous website users into named accounts.
Provider: Terminus Software, Inc.
s-9da4 Conducts a reverse-IP lookup to associate a company with the visit.
Expiration: Non-PII collected is stored for up to 180 days. After 180 days the data is stored in an aggregated format for up to three years.

Terminus Web Experience
Description: Terminus Web Experience enable us to turn pages on our website into personalized landing pages.
Provider: Terminus Software, Inc.
d-a8e6 Allows us to greet users with pop-ups, overlays or embedded personalization opportunities that are targeted based on their account or segment.
Expiration: Non-PII collected is stored for up to 180 days. After 180 days the data is stored in an aggregated format for up to three years.

The Trade Desk
Description: A demand-side platform for managing digital campaigns.
Provider: The Trade Desk
TDID, TDCPM These cookies register a unique ID that identifies a returning user’s device. The ID is used for targeted ads.
Expiration: 1 year

Description: Helps populate forms with data, allowing the website user to submit a much more complete form.
Provider: Zoominfo
visitorId Monitors keystrokes in the required email field of forms on the website and sends a query with the supplied email to ZoomInfo once a sufficient portion of the email has been entered. If a match is found, the other fields in the form are populated with data.
Expiration: Information is retained for as long as needed to provide services to subscribers or as necessary to fulfill the purpose(s) for which it was collected.

Contact Us

If you have any questions or comments about our privacy practices, would like to stop receiving information from Sitel Group or would like to correct or update information provided to Sitel Group via its website, contact us via the “Contact” link at the top of every page on and or by email at If you have questions for our Data Protection Officer, or would like to make an inquiry regarding your privacy rights, email or call (866) 957-4835.