Customer relationship management platform

Definition

Customer Relationship Management or CRM is a tool that companies use to track customer data and interactions.

A CRM platform uses data analysis to give visibility into a company’s interaction with current and potential customers, providing deep insights on each customer’s journey. CRM software aims to help brands build better customer relationships, increase revenue and above all, deliver an optimized customer experience.

We know that every brand has unique needs. At Sitel, we partner with you to create a Customer Relationship Management platform that reflects your industry and recognizes your business processes while keeping the customer at its core.

So, whether you’re looking for support or a fully managed solution, our expert teams will guide you towards the right contact center CRM solution for you.