The professionals that have the best understanding of the customer are those best placed within any consumer-facing company to initiate and steer lasting change.

Despite its ease of use and $455 billion in sales in 2017, U.S. e-commerce still cannot offer the immersive experience shoppers crave. Brick-and-mortar retailers are capitalizing on this as they reinvent their stores, turning them into emporiums of experience, sensation, and emotion.

Craig Reines, Chief Operations Officer APAC at Sitel Group, discusses how Offshoring can help companies stay competitive and improve the customer experience.

The latest dedicated session at the Hub Institute featured speakers from YouTube and Snapchat as well as from a number of innovative media agencies who discussed what’s next for companies looking to harness every channel and technology currently available for promoting themselves, their services and their products.

With the end of June comes the end of developer conference season. Each of the tech titans has been busy detailing the next big changes to their software and hardware lineups and crucially for brands, the new tools that will be at their disposal for building better connections with their customers.

At this year’s Sitel Summit, serial tech entrepreneur and in-demand public speaker Claire Haidar outlined what she believes is the optimum solution for organizations looking to get closer to their customers – turn your workplaces into playgrounds.