The final Hubday of 2018, hosted by leading European business think tank the Hub Institute, was an event dedicated to understanding the changing role social networks are playing in the commercial sphere and the opportunities and challenges facing brands that want to leverage these platforms to get closer to their customers.

Should your brand support an online community? While the benefits of online communities have been evident for years, many brands are still not sure the return is worth the investment.

Thanks to travel and tourism companies embracing the festive spirit and offering their own Black Friday, Cyber Monday and Travel Tuesday deals, many consumers are already thinking ahead to the summer and their 2019 family vacation.

Customer experience management leader revives financial stability with an improved Global S&P rating after 10-year financial variability, accelerating investments in innovation and expansion to new markets.

The average American adult now has 6.6 social media accounts, meaning that multi-networking is now the norm. Facebook, Twitter, Instagram and YouTube are now so established in people’s lives they’re much more than platforms for connecting friends and family or for providing viral entertainment.

Thanks to the Amazon effect, consumers now expect a seamless end-to-end experience when choosing, buying and owning a car; so how can automotive brands transform their businesses to ensure they deliver the right customer experience (CX)?