A booming economy and high employment rates suggest this holiday season could be the biggest on record for consumer spending. Is your business ready to take full advantage?

For Sitel Group Founder and Global Chief Operating Officer (COO) Olivier Camino, organizations that don’t look inward and at the way they care for their employees – from recruitment to onboarding to recognition to engagement – won’t be able to look outwards to see and share the future of their customer experience (CX).

The majority of U.S. consumers would cut ties with a brand if they received poor customer support, but are quick to advocate for brands that provide positive customer experiences.

Anticipating strong consumer spending and high call volumes, Sitel Group boosts U.S. hiring to help brands provide exceptional customer experiences during Black Friday and Cyber Monday.

Deloitte forecasts that this holiday season, U.S. consumers will spend $134 billion online with 60 percent of shoppers looking to do at least some of their seasonal shopping with e-tailers, even if the majority of their spending will take place in store.

Instant messaging and social networks may well be the flavor of the week, but that doesn’t mean that the simple text message is off the menu. Far from being stale, it’s never been more appetizing for digital marketers or for nourishing customer experience (CX).