A Better Brand Experience. Delivered.
Our Approach
Understand What Your Customers Want
Gain the insights you need to drive positive impact – delivering what your customers want, when they want it.
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Build Consistent Brand Experiences
Create and maintain a consistent customer experience that embodies your brand promise across all channels and geographies.
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Measure and Manage Work Effectively
Identify the metrics that matter and how to use them to achieve your business goals.
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Deliver Best-in-Class Experiences Efficiently
Driving efficiency to protect your organization’s bottom line and secure your business for the future.
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Upskill Your Contact Center Staff
A fresh approach to recruitment and training develops the optimum learning experience while reducing burden on trainers.
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Manage Contact Center Risk and Compliance
Your brand reputation is built on trust. Protect your customer data and remain compliant across your operation.
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News
Sitel Group® Completes Acquisition of Sykes Enterprises, Inc.
The $2.2B acquisition places Sitel Group firmly in the top 3 position of global CX leaders with greater scale, larger global footprint and enhanced digital...Learn more -
Client story
Extending the Digital Brand Experience Delivers Best-in-Class Self-Service Care for Zenni®
With 65% of U.S. consumers preferring to connect with brands via digital channels, citing speed, convenience and round the-clock availability as the primary reasons for...Learn more -
News
Research Reveals Poor CX Leads to Customer Churn
The 2021 Driving Customer Loyalty report finds one third of consumers considered breaking up with a brand and 65% ended up doing so as a...Learn more
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NewsSitel Group® Completes Acquisition of Sykes Enterprises, Inc.
The $2.2B acquisition places Sitel Group firmly in the top 3 position of global CX leaders with greater scale, larger...Learn more -
Client storyExtending the Digital Brand Experience Delivers Best-in-Class Self-Service Care for Zenni®
With 65% of U.S. consumers preferring to connect with brands via digital channels, citing speed, convenience and round the-clock availability...Learn more -
NewsSitel Group® Research Reveals Poor Customer Experience Leads to Customer Churn
The 2021 Driving Customer Loyalty report finds one third of consumers considered breaking up with a brand and 65% ended...Learn more
Phil Niccolls
SVP, Shared Services
Tribune Publishing
“To me, it is a win-win relationship. By partnering with Sitel Group® I gave up nothing yet gained more.”
Read MoreOur Mission
We believe every organization can build stronger brand engagement and drive long-term business growth by unlocking the power of customer experience (CX). Our mission is to empower brands to build stronger relationships with their customers by creating meaningful connections that boost brand value.
Engagement, we believe, is a direct outcome of the empathy created when teams – invested in the delivery of your brand promise – work with a deep understanding of your customers and their unique needs. By bringing people, data and technology together, we create compelling experiences for your customers in the moments that matter.
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Real-World Insight
The latest business news, research and consumer trends, plus thought leadership and in-depth analysis of individual industry sectors and business challenges.
