About Us

An Integrated Services Group at the Heart of the Client Experience

Sitel Group combines comprehensive customer care capabilities with unparalleled digital, training and technology expertise to help build brand loyalty and improve customer satisfaction. We partner with our clients to effectively harness our industry’s explosive digital transformation to ensure an innovative, end-to-end solution to managing and enhancing the customer experience.

Customer Experience Solutions for Everyone
In today’s rapidly changing customer environment there are many options to choose from, starting with where to locate your agents and if botshore is the right strategy for you.
By the Numbers
Our global presence, combined with our local knowledge and flexibility, allows us to respond quickly to local needs and market changes – wherever and whenever they occur.
75,000 Associates

400+ Clients

Located in 27 Countries

150+ Offices

Serving 70 Countries

48 Languages

Founded in 1985

$1.7B Revenue

Sitel Group | Global Map

Our Values

Our People First values represent the foundation on which we strive to achieve in all interactions with each other, our clients and our customers.
Empower humans. Enhance brands.


Seek innovation.
Stay open-minded.
Do more with less.
Be passionate.
Dare to be different.


Be authentic.
Lead by example.
Communicate fearlessly.
Actively engage.
Take ownership.


Have fun.
Build relationships.
Leverage collective genius.
Inspire others.
Give back.


Listen intently.
Show empathy.
Create unique experiences.
Add value.
Always over deliver.