AccorHotels desired to improve their customer centricity by leveraging digital solutions. By partnering with The Social Client, they were able to use monitoring tools, create social interactions and broadcast information using a customized digital platform including a social network for work.
The Social Client developed a customized digital platform engaging staff to actively share best practices, collaborate and generate content. The Customer Experience Community (CXC) platform ultimately enhanced the organization’s online reputation and positively influenced associates globally.
6K users in 69 countries and more than 1,300 inspirational customer stories within one year
Digital platform attracted thousands of users throughout the world
Achieved higher than average engagement rate – 40%
5-minute average engagement per visit