Experience the Power of Automated Analytics
The data flowing through your contact center is a highly valuable asset. Even when recorded, few brands have the resources required to monitor and score every contact, leaving a wealth of information unmined — information that could be working hard for your business.
Sitel® Quality Assurance Automation leverages interaction analytics with 100% coverage, ensuring compliance, improving customer experience (CX), and driving operational effectiveness. It applies artificial intelligence (AI), targeting key behavioral quality elements across your entire interaction volume.

100% Monitoring
Monitor all customer interactions across voice and non-voice channels.

Enhanced Compliance
Listen for compliance and flag any training needs.

Behavioral-Based Coaching
Transition from metric-based to behavioral-based coaching.
Accelerate Your Performance Curve
Decreased Customer Effort
Increased Customer Satisfaction
Decreased Average Handle Time
Increased First Contact Resolution
Target Every Single Customer Interaction
Sitel Quality Assurance Automation eliminates the risk of missing key customer interactions with your brand. These actions become the impetus to elevate your business to the next level of efficiency, effectiveness, and market competitiveness.
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Traditional
- Costly, resource intensive, inaccurate
- Key intelligence undiscovered
- Siloed data, difficult to obtain root cause correlations
- Slow to deliver feedback to parts of the organization that need it
100%
Automated
- Objective, consistent, timely
- Targeted, direct, continuous
- Integrated data across touchpoints for a customer journey view
- Understand events driving satisfaction, repeat contacts, and customer churn
Proactive Performance Management
Empowering Daily Team Performance
With Sitel Quality Assurance Automation, supervisors that manage a team of agents can access actionable insights in real time, enabling them to coach more effectively and ensure accountability.

Real-Time Access to Actionable Insights
View agent performance instantly to make better recommendations and drive optimal improvement.

Intuitive Metric Tiles
Easily visualize trends and view scores by team member.

Highlight Insights
Drive agent accountability with easy to access agent performance indicators.

Individualized Reporting
View score by team member to locate areas of strengths and opportunities.
Leverage Insight Automation to Drive a Higher Quality CX
Tap into 100% of your CX interaction data to identify the priority coaching opportunities that will make the biggest difference to your customers’ experience with your brand.