The era of social media and instant messaging is forcing brands to meet the conversational needs of their customers. This means providing quick and seamless customer service by responding in real-time and be where your customers are.
During this webinar we will explore the following trends:
- The majority of customers still prefer calling or sending emails. That said, an increasing number of customers (especially digital natives) choose texting over traditional channels.
- How two-way messaging is driving efficiency and adding a personal touch to customer service.
- Should your business embrace conversational messaging?
- The key ingredients to building a true conversational messaging platform.