Sitel: a Successful Combination, One Year After Acquisition

The Global Group of Innovative Services is Redefining Customer Experience Management

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March 9, 2017 - 3 MIN READ

Miami, Florida — March 9, 2017 — One year after Groupe Acticall acquired SITEL Worldwide Corporation, the newly created Sitel Group has successfully combined the DNA of both companies: Sitel’s 30 years of proven experience, expansive global footprint and unrivaled client diversity and Acticall’s entrepreneurial mindset, focus on innovation and digital vision. It is now fully operational in all markets.

To support this transformation, a new Global Executive Team has been appointed to support Laurent Uberti, Founder of Groupe Acticall and incoming President and CEO of Sitel, in the definition and implementation of the Group’s strategy:

  • David Beckman, Chief Legal Officer & Secretary
  • Don Berryman, Chief Commercial Officer
  • Olivier Camino, Chief Operations Officer
  • Elisabeth Destailleur, Chief Financial Officer
  • Arnaud de Lacoste, Chief Marketing & Ventures Officer
  • David Slaviero, Chief Technology Officer

Sitel Group has revenues of $1.7 billion and employs more than 75,000 associates within 22 countries conducting millions of customer contact experiences each day for some of the world’s most trusted brands.

Sitel’s comprehensive and innovative customer experience management solutions now include:

  • Customer Experience Management Solutions operating worldwide under the Sitel Group brand
  • Digital Consulting and Integration via The Social Client
  • Custom and Innovative Learning Solutions via Learning Tribes
  • Technology Solutions for Customer Interaction Management via Innso
  • Customer Experience Consulting via Extens
  • Customer Analytics via Sitel Insights

“The Group’s strength lies in our ability to position as our clients’ strategic partner with a unique end-to-end offering across all stages of the Customer Journey: industry-leading tools and practices for enhancing customer experiences across social media, digital and mobile solutions, as well as new innovations to address the growing millennial generation,” said Laurent Uberti. “With a significantly improved capital structure and quite unique expansive global footprint, we are extremely well-positioned to lead the industry and look forward to applying innovative technologies and forward-thinking strategies to further delight our clients and their customers each day.”

In addition to investing in innovative solutions, Sitel Group will continue to make investments in people and in the ability to effectively meet clients’ needs, regardless of location, language or contact type. “To support solid organic growth for our core customer experience business, we plan to open nine facilities in 2017 within all our geographic markets – three in Central America, three in the Philippines, three in Europe,” added Uberti. “The Group will further strengthen its global footprint by continuing to expand its Work@Home solutions, as well as establishing flagship facilities throughout North America creating in total 5,000 new customer experience positions this year.”

By leveraging the industry’s most expansive and integrated global footprint – which encompasses onshore, Work@Home, nearshore, offshore and botshore (the Group’s newest offering) – combined with innovative end-to-end solutions, Sitel Group is uniquely positioned to design custom solutions to best meet the ever-changing business needs for clients.

About Sitel
Sitel Group combines comprehensive customer care capabilities and unparalleled digital, training and technology expertise across industries. With subsidiaries such as Sitel, The Social Client, Learning Tribes, Extens Consulting and Innso, Sitel Group can be leveraged across geographies, verticals and all stages of the end-to-end customer journey, helping clients effectively harness the industry’s explosive digital transformation and consistently deliver outstanding customer experiences. For more information, visit

About Sitel
Sitel Group collaborates with some of the best-known global brands to harness the industry’s transformation and help consistently deliver outstanding customer experiences. Sitel Group is one of the world’s leading outsourcing providers of customer experience management. With over 30 years of industry-leading experience, Sitel’s 75,100 passionate and talented associates support more than 400 clients in 48 languages from 146 facilities strategically located in 22 countries. For more information, visit


May 10-11, 2017 – Miami, Florida
Sitel Group will host its annual Americas Sitel Summit at The EDITION in Miami Beach, Florida. This year’s event, entitled ‘Expanding the Digital CX Frontier’, will bring together the world’s leading and most innovative brands and industry experts to share best practices for enhancing the customer experience in this digital revolution.  Register here:

May 18, 2017 – Paris, France
Sitel Group will host its annual European Customer Day at La Gaite Lyrique in Paris. This year’s event, entitled ‘Enhanced Humans,’ will bring together Europe’s leading and most innovative brands and industry experts to share best practices for enhancing the customer experience in this digital revolution and creating CX of the future.  Register here:

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