Sitel Group® Wins 2021 Most Admired Employer Brand Award

HRO Today Recognizes Sitel Group® for Extraordinary Achievements in Employer Branding

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October 5, 2021 - 1 MIN READ

MIAMI – October 5, 2021 – HRO Today, the premier global human resources network and content community has today announced that Sitel Group®, one of the largest global providers of customer experience (CX) products and solutions, has won the 2021 Most Admired Employer Brand Award in the Business Services category. The 2021 Most Admired Employer Brand Award recognizes companies with an exceptional reputation and brand. 

“We are extremely humbled to receive the 2021 Most Admired Employer Brand Award, as it truly solidifies our dedication to growing its team with incredible talent and ensuring that each employee is given the tools for long-term success,” said Brandon Thurman, Global Hiring Experience Lead, Sitel Group. “With our investments and passion for improving and enhancing the employee experience, Sitel Group cares a great deal about creating a positive and motivating work space for current and new employees, and we are so proud that our continued hard work has been recognized by an industry leader like HRO Today.”

The 2021 Most Admired Employer Brand Award  acknowledges employers that understand the key factors that draw in top talent. HRO Today has identified Sitel Group for its ability to leverage online tools to communicate what makes them unique and attractive, specifically through its “Learn, Lead & Grow.” Employee Value Proposition (EVP) campaign. 

Launched in 2020, the Sitel Group Learn, Lead, & Grow EVP campaign was built upon the belief that happy employees are successful ones and that employers should invest in internal programs, training and initiatives to develop each individual’s skills to help them reach their goals while giving them the freedom to learn, grow, have fun and be themselves. The campaign is built around five pillars: growth, culture, community, rewards and recognition and MAX (My Associate Experience) – all of which celebrate the employee’s unique abilities and contribute to their long-term growth potential.

For information about Sitel Group, visit For information about HRO Today’s 2021 Most Admired Employer Brand Award, visit

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