A unicorn is a startup company that through private investment alone is valued at over $1 billion. The woman who coined the term, venture capitalist Aileen Lee, did so to describe the rarity with which any company, ahead of an IPO could have attracted so much investment.

Despite their mythical status, at Sitel Group, we love and believe in unicorns, but we also love dragons.

Related terms: Dragon , Disruptor .