Online community

Definition

An online community is a group of users who interact virtually to share knowledge, have discussions and communicate with others over a common interest.

When it comes to customer support, an online community offers customers and users a way to self-serve and share best practices, in turn, giving brands valuable insights on their product or service.

Brands with an online presence can tap into these conversations and convert that noise into business value. By partnering with Sitel, you’ll leverage your online community to engage your most loyal customers, crowdsource your customer self-service and organically grow your brand community.