Sitel Group is reimagining and reinventing the contact centre. The typical contact centre – with rows and rows of cubicles – is a place of the past. The contact centre of the future, already in the works at Sitel Group, is all about flexibility and collaboration. It’s a place that enables Sitel Group to be a people-centric organisation. Enter the MAXhub: a physical centre less focused on being the primary location for service delivery and instead a location for employees to learn, connect, share and experience.

MAXhubs, bringing a hybrid blend of in-office and home working, are an extension of Sitel MAX (My Associate Experience) designed to deliver a consistent and connected employee experience for all Sitel Group employees. Along with our operational contact centre floors, MAXhubs feature much more development and training areas for our people and their community than traditional contact centres. From areas where associates are able to socialize and connect with each other to wellness spaces (wellness centres, subsidized healthy food options, etc.), our At Home agents are empowered by Sitel to open new frontiers for themselves, their careers and their community. 

So, what makes a MAXhub a MAXhub? Join our webinar to learn:

  • How the operational delivery model is built around the centre
  • Amenities MAXhubs have to encourage employees and their communities to grow and learn
  • Where MAXhubs currently exist and the roadmap for the future

Join us to learn all about the MAXhub initiative and how it’s revolutionizing the contact centre workspace.


Olivier Camino

Olivier Camino

Global Chief Operating Officer & Co-Founder, Sitel Group

Benedita Miranda

Country Manager – Portugal & Greece, Sitel Group

Pete Weaklend

SVP, Sitel at Home Solutions, Sitel Group

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