Social Media & Communities

A networking opportunity.

Your digital customer experience strategy can never ensure you connect with your customers - where they are and when they need you - if it overlooks the major social platforms. Having a social media presence is no longer a nice to have, it’s a necessity.

What are your customers saying about you on social?

If you’re a stranger on social, you’re a stranger to your customers. You are are missing out on valuable data, insight and business intelligence that could optimize marketing and operations and empower your brand’s executive-level decision making.

Socially awkward? Let’s change that.

Once viewed purely as a marketing and advertising tool, social media now offers brands a real opportunity to connect, converse and engage with customers.

For millenials and Gen Z customers, who use social media to communicate with friends and family, using a phone to call someone – or worse, a brand – is not common practice. With our digital customer experience services, we help you engage with and support your customers where they feel most at home.

Social media – the new era of marketing?

Every year we see countless examples – both positive and negative – of brands going viral. While outstanding CX can generate a lot of positive publicity, negative experiences that go viral can quickly damage (if not destroy) a brand’s reputation. Investing in a CX strategy incorporating social channels is the best way to build your brand and build trust with your customers.

A conversational approach to business.

Look beyond pushing your brand message. Social is a two-way communication channel where customers can reach out directly to you. And, how you engage with them when they do is now a moment of truth on the customer journey.

You have to be active and meaningful on social media channels. This is why as part of our digital customer experience solution you’ll have the tools and training you need to build consistent messaging and cross-functional teams who can unlock the potential of social as part of a holistic CX strategy.

Social Media Care Hub

Social Media Marketing

Online Communities

Social Content Strategy & Production

Be seen on the social scene.

The average person spends nearly two and a half hours on social networks every day. With our digital customer experience expertise, we can build active online communities around your products, services and brand promise and conceive and monitor marketing campaigns that chime with your customer base. Together, we can leverage social channels to bring a new dimension to customer care and problem resolution. But it all starts with listening to what your customers are saying and turning that data into actionable insights to drive your social media strategy.

Related Capabilities