Sales and Retention

Each conversation is a chance to add the extra value which grows your business for further customer success.

Capitalise on Your (Best) Customers

A Customer-Centric Foundation

Combine a fully omnichannel approach to customer sales and retention by keeping your current customers while attracting new ones with Sitel® Sales and Retention.


Providing customer relevancy for optimal sales results.

Deep Expertise

Leveraging global footprint, extensive customer insight & multilingual capabilities.

Operational Rigour

Trained to guide customers throughout the purchasing process.

Practical Innovation

Training scenarios are selected by coaches or managers according to the profile and needs of the learner, enabling one-on-one guidance.

The Right People, the Right Expertise

With customer success top of mind, we attract, train, coach and motivate top talent with tools for the best sales results, whether communicating directly to customers, or in a business-to-business model. Knowing that your business is growing on a global scale, our multilingual experts are ready to deliver for your brand with the right mindset and the right language expertise across the omnichannel customer lifecycle.

Grow Your Insight, Grow Your Business

The ability to understand your customers, and their behaviours, gives you the insight to develop and grow your revenue. Powered by predictive insights, our sales and customer retention programs help you increase the lifetime value of every one of your customers. Harnessing insightful data brings clarity to key metrics including the best time to call and customer personas to drive conversion, retention rates and mitigate fraud risk. Through our Voice of the Customer (VOC) program, we use advanced speech analytics to meet sales KPIs and impact customer attrition and retention. Our operational best practices add value across the team, including automated sales verification and post-call analytics.

Prove & Test

Implement sales retention and acquisition programs to verify relevancy and results.

Cultural Position

Integrate cultural affinity to key customer groups using our global footprint and our agents’ knowledge of local markets.

Scalable Programs

Ideal for companies of all sizes to create new sales models; bring operational efficiencies; and implement new programs.

Global Reach

Leverage Sitel’s Global Operating Standards (GOS) to extend successful test-mode programs to nearshore and offshore environments with same operational efficiencies.

Build Brand Loyalty Through Human Connection
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