Building relationships and giving back is all part of the Sitel value; Working Together. Our sites across the UK support both local and nationwide charities, working hard to make meaningful contributions to the communities in which we operate.

Last month our UK Head Office at Earlsdon Park, Coventry held its annual Charity Week. A client based at the site hosts this fundraising week every year with their in-house team and since our partnership began with their brand 3 years ago, Sitel Coventry have also taken part. As such, the Charity Week has become a staple part of the Head Office events calendar.

The theme this year was Well-being Week, combining the importance of individual well-being with fundraising activities for two important charities; Cancer Research UK and Make A Wish Foundation. Any money raised by the site is then matched by the client, doubling the total!

Having set an initial target of £400, the Sitel Coventry team exceed this by over 100%, achieving an incredible £1000, which was then doubled by our client! Totalling an incredible £2000 which was split equally between the two charities.

The funds were raised through a variety of activities including a General Knowledge Quiz, FA Cup sweep stake, a dress down day and a sponsored leg wax, for which Customer Service associate Damien volunteered himself! Without doubt the most popular and successful fundraising activity though was ‘Gunge the Manager,’ which is in its 3rd year! Employees from all departments are able to donate money to vote for which manager they want gunging. The 3 managers with the most votes inevitably end up with colourful gunge poured over their heads!


If you’d like to find out more about Cancer Research UK and Make A Wish Foundation, please visit their websites:                                            

As a business, we like to share our good news stories on Social Media. To see more about how we support local communities why not follow Sitel’s Facebook page.


Sitel Group