Martin Wilkinson-Brown
Chief Marketing Officer (CMO)

As Chief Marketing Officer (CMO) for Sitel Group, Martin Wilkinson-Brown leads the Global Marketing and Communications team to drive marketing strategies, enhance the group’s go-to-market offerings and provide innovative customer experience management solutions.

Prior to becoming CMO, Martin was the vice president of Global Marketing and Communications and has held numerous roles within the company since joining over 17 years ago. His expertise spans Operations, Learning & Development, Process Improvement and more.

Martin studied Glass, Architectural Glass & Ceramics at the University of Sunderland in the United Kingdom. He is based out of the group’s global HQ in Miami.

Recent posts

Following Coronavirus, How Can You Leverage Technology to Enhance Customer Experience?

As the impact of the coronavirus continues to affect brands and consumers alike, which technologies and digital services will help…

The Human Touch: Empathy and Emotional Intelligence Are Still Essential for Customer Service

As COVID-19 has so aptly demonstrated, there will always be moments of truth, where a customer needs to engage with…

How Coronavirus Is Shaping Consumer Trends

A new Sitel Group proprietary study - COVID-19: the CX Impact study – outlines how the global pandemic has changed…

Building Trust With Your Customers: Don’t Overlook CX in Your BCP

Today, every leading business in every business sector has one thing in common: they understand the importance of building emotional…

A COVID-19 CX Trend: Online Communities Come of Age

Consumers are rapidly changing the way they interact with established social networks. Organizations that have their own dedicated communities could…