Create a More Valuable Experience, Regardless of Communication Channel
Without listening to your customers wherever they may be — regardless of the channels they choose — it’s impossible to know what they need, why they need it, and how to propel the loyalty, retention, and revenue that your brand requires.
Sitel® Voice of the Customer delivers a comprehensive understanding of the factors impacting and improving CX across all channels. Surveys, case notes, website comments, social media, speech and text analytics are mined to identify sentiment, truly understand the customer, and elevate your CX.
Uncover Insights to Deliver Truly Superior CX

Cross-Platform
Understand the customer on every platform used to interact with your brand.

Deep Understanding
Pinpoint what makes customers stay, and what drives desire for additional services.

Future State
Guide strategic planning to drive maximum customer lifetime value.
Drive Satisfaction Through Efficient, Data Driven CX
Sitel Voice of the Customer allows brands to understand the customer experience at every touchpoint, truly recognize what drives them and at which moments to leverage resources for the ultimate CX.
Tap into customer feedback intelligence with the support of our VOC expertise, know the key questions to ask to understand your customers’ behavioral patterns, and meet unmet needs.


Drive Customer Satisfaction
Reduce customer effort and drive customer satisfaction and loyalty.

Improve CX Performance
Deliver maximum potential through new customer insights.

Maximize Lifetime Value
Retain high-value customers for the long term.

Leverage Competitive Insights
Support the delivery of new, more compelling offers.
Meaningful Feedback Drives Customer Centricity
Less Expensive vs. In-House VOC
Reduction in Customer Effort
Customer Insights That Cover All Your Interaction Channels
Sitel Voice of the Customer collects customer feedback across email, web, chat, voice and text-based touchpoints, taking your CX to the next level.
- Post-Call
Take advantage of recent customer interaction with immediate surveys. - Email/Web
More detailed survey paths ideal for post-service experience, such as online purchases or post-product deliveries. - SMS
Make it easy to connect with users on mobile devices. Ideal for short, concise surveys. - App
Offer quick and easy access for customers. Ideal when customers have high app engagement with the brand.



Make a Strategic Difference to the Customer Experience
Connecting to the voice of your customers means that you can deliver value where it matters. Knowing what your customers value most enables strategic, data-driven decisions that increase loyalty and maximize CX.

Marketing ROI
Craft tailored marketing programs to drive maximum customer value.

Cost Reduction
Create efficiencies by editing redundant product or service costs.

Product Development
Discover new services options or new product formats to increase revenue streams.

Geographic Targets
Launch strategic campaigns aimed at specific markets in unique physical locations.
VOC Surveys That Drive Satisfaction, Loyalty, and Lifetime Value
Our collaborative approach ensures that, together, we craft the ideal survey to make sure you know what your customers are thinking – and what they want next.

Understand Your Customer
Why do your customers need you, and what are their interests? Establish the offer that best helps your customers.

Survey Construction
Build surveys tailored to answer key questions and better understand your customers.

Technological Resources
Recommend the technologies that decrease customer effort and elevate survey completion rates.

Cost Consideration
Choose the ideal survey strategy, based on product size for optimized, cost effective results.
Expertise That Brings Customer Feedback to Life
Draw from our accumulated expertise in collecting, listening to, and responding to the Voice of the Customer to create an end-to-end strategy that delivers the superior CX you need in an age of rapidly changing needs and expectations.