Operating under the tagline of A Vocal Experience You Can Trust, Sitel Group’s Digital CX agency TSC articulated the dos and don’ts of building a voice app that will add value for your brand at the 2018 Hub Forum – one of the most important digital marketing and business transformation conferences in Europe.
Developing any chatbot that can be a challenge. When the chatbot has to leverage artificial intelligence (AI) to create a more personal and emotional experience and reflect the character and voice of one of France’s most popular culture icons – Astérix – user expectations are going to be immense. However, that was the challenge TSC, […]
The Era of Voice Assistants: According to research from Voicebot.ai, smart speaker penetration is growing so rapidly that by April one-in-five US adults – 47.3 million people – already had access to either an Amazon Echo, Google Home Assistant or Apple HomePod device.
As the smartphone is now an essential element of the modern vacation experience, travel brands must target the device in order to keep their customers satisfied.
The latest dedicated session at the Hub Institute featured speakers from YouTube and Snapchat as well as from a number of innovative media agencies who discussed what’s next for companies looking to harness every channel and every technology for promoting themselves, their services and their products.
With the end of June comes the end of developer conference season. Each of the tech titans has been busy detailing the next big changes to their software and hardware lineups and crucially for brands, the new tools that will be at their disposal for building better connections with their customers.
As the digital age continues to engulf and disrupt every media organization from game studios to magazine publishers, one thing is abundantly clear – content is still king.
From technological innovation to data security, Facebook continues moving forward and continues highlighting the growing opportunities while addressing the responsibilities of conversational business.
Google has started processing websites taking into account their mobile optimization and has even warned that come July, content that loads slowly might find itself coming lower down in the list of search results.