All articles
|Mother’s Day Retail by the Numbers

Mother’s Day Retail by the Numbers

This Mother’s Day, Americans are expected to spend an estimated $23.1 billion total on gifts for mom according to the National Retail Federation. That’s about $186 per person and reportedly the highest amount in the last 15 years.

    Share on
Mothers Day Retail
by Sitel staff May 9, 2018 - 1 MIN READ

Learn why the May holiday is the mother of all holidays within the retail industry.

This Mother’s Day, Americans are expected to spend an estimated $23.1 billion total on gifts for mom according to the National Retail Federation. That’s about $186 per person and reportedly the highest amount in the last 15 years.

While greeting cards alone will account for $813 million, $956 million will be spent on gardening tools or housewares. But, consumers will likely spend the most on jewelry (an estimated $4.6 billion) and brunch (an estimated $4.4 billion). The highest paying consumers are predicted to be ages 35-44 – spending an average of $224 billion. The lowest paying consumers? Those aged 18-24, who are predicted to use their smartphones to research and compare prices before purchasing gifts.

Thinking of surprising mom with flowers? While the thought is kind, a floral arrangement may not come off as much of a surprise. Americans will spend around $2.4 billion on Mother’s Day flowers this year – the highest sales during the year for the floral industry even exceeding Valentine’s Day.

Mothers Day Retail

Recent posts

10-Step Live Chat and Messaging Best Practice Checklist

Perhaps your brand has made the decision to implement chat and messaging as part of your omnichannel contact center strategy,…

Read on

Picture This: Conversation at HeART

Conversation at heART is a global initiative that aims to inspire, connect and empower Sitel Group® associates through the power…

Read on

World Health Day 2021: Sitel Group® Focuses on Health and Wellbeing

World Health Day is an opportunity to reflect on the efforts taken over the past year to guarantee the safety…

Read on

Why Live Chat and Messaging Should be Part of Your Customer Service Strategy

Adopting chat or messaging as part of an omnichannel customer experience (CX) strategy is key in meeting your customers’ growing…

Read on