All articles
|Four Meaningful Ways Companies Can Celebrate Pride All Year Long

Four Meaningful Ways Companies Can Celebrate Pride All Year Long

For brands that want to wave their (rainbow) colors beyond Pride Month.

    Share on
by Sitel Staff June 24, 2020 - 2 MIN READ

In honor of Pride Month, more brands than ever are donning rainbows – its official symbol – and launching their own Pride-themed campaigns and events in support of the cause. Not just in June, but year-round.  

Why is June Pride Month?

June is when the LGBTQ+ community and allies around the world celebrate the right and freedom to be themselves. The month pays homage to the Stonewall riots, which took place in June 1969 in New York City. The Stonewall uprising marks a pivotal moment in history because it sparked the start of the gay liberation movement. In 1970, exactly a year after the riots, the first gay pride marches took place in New York and California.  

Globally, most Pride events take place in June, although many celebrations continue throughout the year. Some celebrations last hours and some go on for weeks. Here are a few ways that organizations can celebrate (virtually) all year long:

Make a statement with your brand

Your brand is the face of your company, so incorporating Pride colors or rainbows in your logo, branding or even social media GIFs is one way to show your support. It might not sound like much, but it’s a simple way to send the message – to everyone, not just your employees – that your company supports LGBTQ+ issues and values inclusivity and diversity

Pride Month is bold, lively and colorful. So, another idea is to create your own company Pride swag: mugs, mousepads, PopSockets, pens, t-shirts – the options are endless! 

Host Pride-focused live events  

Part of celebrating Pride is learning about its history. Hosting a virtual event on Facebook Live or Zoom is a great way to spark conversation at work. Encourage people to ask questions, tell stories and engage in discussions about supporting the LGBTQ+ community and movement. You can even host a Pride-themed trivia or game night.

Support LGBTQ+ causes 

There are numerous community centers and organizations that are underfunded and looking for support, especially at the local level. In a socially distanced world, volunteering your time and skills is out of the question – at least in person. 

Supporting monetarily is also an excellent way to establish a relationship, so that you may volunteer once things settle. Use this locator to find organizations in your area. 

Give your people a platform 

At Sitel, one of our values is Be Bold. We empower every one of our 90,000 associates to live their truth, be themselves and use their voice. And with our Empowered voices blog, we give them a platform to do so. 

Throughout June, we’re featuring stories of pride, inclusiveness and daring to be different. Their stories are part of the Sitel story. 

Follow along on social media with #SitelLife and #SitelPride.

written by Sitel Staff
Recent posts

What Is Brand Loyalty? Examples and Best Practice

Brand loyalty is good for business. It improves customer retention, strengthens marketing efforts, increases recurring revenue and can provide an…

Read on

What Is Digital Transformation?

Although the benefits are clear, there is still confusion as to what a digital transformation is. It’s this misunderstanding that…

Read on

How Social Media Listening Can Increase Customer Advocacy

Social listening can create stronger customer relationships, provide a deeper, more rounded view of a brand’s addressable audience and help…

Read on

5 Steps to Managing Customer Expectations

Every customer is different, yet every customer wants the same things from their brands of choice. Learning how to understand…

Read on