All articles
|Sitel Group and Whirlpool Partner at Brazil’s CONAREC 2017

Sitel Group and Whirlpool Partner at Brazil’s CONAREC 2017

The Congress of Company-Customer Relations (CONAREC) event took place September 12 and 13 at Hotel Transamerica in Sao Paulo, Brazil. CONAREC is Brazil’s largest national event dedicated to customer relationships. Thousands of executives from major global and local organizations gather every year to discuss customer relationship and customer experience trends and share innovative ideas and best practices.

    Share on
by Sitel staff September 26, 2017 - 1 MIN READ

The Congress of Company-Customer Relations (CONAREC) event took place September 12 and 13 at Hotel Transamerica in Sao Paulo, Brazil. CONAREC is Brazil’s largest national event dedicated to customer relationships. Thousands of executives from major global and local organizations gather every year to discuss customer relationship and customer experience trends and share innovative ideas and best practices. This year, more than 4,000 people participated in the two-day event where keynote speakers presented trade news discussing ‘Millennials’ as their main theme. Sitel, an official sponsor of the event, was present at the event in partnership with Paulo Miri, Whirlpool President Home Appliances Brazil, as the two discussed industry transformations.

“For BPO companies, CONAREC is the main opportunity each year to strengthen our relationships with clients and prospects and show them how to improve their business operations with new technologies,” said Geraud Mazel, COO – Brazil.

During the event, speakers demonstrated how millennials’ actions are changing the marketplace. Their actions are impacting not only companies but also their peers – teasing companies to invest in new strategies.

“Today, customer experience is indispensable – even for companies that have had a more discreet relationship with their consumers in the past,” said Mazel.

It is no coincidence that Sitel’s client, Whirlpool – along with their brands Brastemp, Consul and KitchenAid – has improved its methods. Today they are constantly concerned with increasingly complex expectations of consumers. To meet these demands, they have reinvented themselves by conveying innovation throughout – from products to their customer relationships. Sitel Group participates in this strategy by offering customer journey consulting and developing the platforms for these journey improvements such as the Intelligent Contact Hub – a self-care platform that direct from voice contact to digital service.

“This was a unique opportunity to illustrate our case study with Whirlpool and the hard work of Sitel, Learning Tribes and The Social Client,” said Mazel.

Recent posts

10-Step Live Chat and Messaging Best Practice Checklist

Perhaps your brand has made the decision to implement chat and messaging as part of your omnichannel contact center strategy,…

Read on

Picture This: Conversation at HeART

Conversation at heART is a global initiative that aims to inspire, connect and empower Sitel Group® associates through the power…

Read on

World Health Day 2021: Sitel Group® Focuses on Health and Wellbeing

World Health Day is an opportunity to reflect on the efforts taken over the past year to guarantee the safety…

Read on

Why Live Chat and Messaging Should be Part of Your Customer Service Strategy

Adopting chat or messaging as part of an omnichannel customer experience (CX) strategy is key in meeting your customers’ growing…

Read on