Guided by 30+ years of experience and a customer-obsessed approach, we are redefining and transforming the contact center and the associate experience. Partnering with you to deliver tailored solutions at every touchpoint, we drive your CX strategy to meet your unique business challenges.

Our people understand the best experiences are delivered when they make real, emotional connections and deliver rapid solutions to leave lasting impressions on behalf of your brand. 

Our Sitel Life

Global strength, local expertise. 

No matter where your customers are on the map, we are close to them – wherever and whenever they need us. We foster environments for delivering exceptional experiences for your customers by stepping into your world, physically and virtually, and becoming an extension of your team. 









The Sitel Difference.

Our Global Operating Standards – or GOS, as we call it – sets us apart in the market. No matter where you are on the globe, you can rely on us to deliver the same consistent level of expertise and knowledge across every stage of your customers’ journey. 

We Are People-Driven.

Empowered voices.

Every day, our people are empowered to create unique experiences for our clients – one contact at a time. These are the stories of the voices behind the call (or computer screen).

MAX-ing out our culture.

By listening and understanding the real challenges of our clients and our associates – with our people always at the center – we’ve built a cross-functional approach to co-designing and implementing initiatives at site, regional and global levels. We know in our world, the genius sits within our sites. Our associates are helping us shape the future of Sitel – because being customer-obsessed means being associate obsessed.

We know the associate experience is the customer experience. And that’s why we’re transforming the employee experience with our deep internal transformational initiative: MAX, or My Associate Experience. By listening intently to our people, we leverage the collective genius of our 90,000 experts around the globe to share insight with you and improve the customer experiences we deliver on behalf of your brand.


Our Values. 

Our core values drive the way we work with you, your customers and with each other. 

The Peak Awards.

The Peak Awards is our global awards program designed to recognize those who consistently operate at peak standards across all key performance indicators. With our Peak Awards mindset, we exceed your expectations through consistency and customer obsession. We know customer excellence is the result of a long-term commitment and effort from the whole team working together to reach their peak.

A SitelFit Mindset.

Our people are our greatest asset. That’s why we encourage a healthy, active lifestyle. From eating habits and activity tracking to work/life balance and stress management, we promote wellness through our SitelFit program in everything we do. 

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