Martin Wilkinson-Brown
Chief Marketing Officer (CMO)

As Chief Marketing Officer (CMO) for Sitel Group, Martin Wilkinson-Brown leads the Global Marketing and Communications team to drive marketing strategies, enhance the group’s go-to-market offerings and provide innovative customer experience management solutions.

Prior to becoming CMO, Martin was the vice president of Global Marketing and Communications and has held numerous roles within the company since joining over 17 years ago. His expertise spans Operations, Learning & Development, Process Improvement and more.

Martin studied Glass, Architectural Glass & Ceramics at the University of Sunderland in the United Kingdom. He is based out of the group’s global HQ in Miami.

Recent posts

4 Ways to Help Protect Your Brand During the COVID-19 Crisis

For many in America and beyond, COVID-19 means that from planned vacations to planned big ticket purchases, life is on…

Building Trust With Your Customers: Don’t Overlook CX in Your BCP

Today, every leading business in every business sector has one thing in common: they understand the importance of building emotional…

A COVID-19 CX Trend: Online Communities Come of Age

Consumers are rapidly changing the way they interact with established social networks. Organizations that have their own dedicated communities could…

Why Your CX Is Never Lost in Translation

To mark the United Nations International Mother Language Day, we’re taking a trip around our global network of offices to…

2020 CX Trends: Connecting Beyond Compliance

The companies that will benefit most from the exponential growth in customer data will be those that go beyond compliance…