Transform Your Customer Experience with Every Conversation

Each interaction is a chance to build deeper brand loyalty with your customers. Exceed expectations with EXP+ — offering connected CX solutions designed to drive value across every conversation.

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Case Studies

Across all business sectors from banking and financial services to travel and hospitality, we partner with our clients to overcome their unique customer experience challenges and help them realize tangible results.
Client story
How Zenni® Delivers Best-in-Class Self-Service Care
Client story
Accor Increases Reservation Sales by 50%
Client story
Tribune Publishing Reduces Operating Costs while Boosting Subscriber Retention
Client story
Strategic Focus and Planning Lead to Continuous Outperformance of Client’s Captive Center Collections Metrics
Client story
Delivering Exceptional CX Programs to Build Customer Loyalty and Meet Seasonality
Client story
Seamless Transition to Work at Home Environment Delivers on BCP Needs and High Employee Satisfaction

EXP+ from Sitel Group® is a flexible solution with complete cloud capability, designed to simplify the delivery of end-to-end customer experience (CX) services, while boosting efficiency, effectiveness and customer satisfaction.

CX Learning

Unlock the power of your people to deliver superior CX.

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CX Technology

Transform with best-in-class CX technologies.

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CX Operations

Build brand loyalty through human connection.

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CX Analytics

Discover insights from across your data sources.

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CX Digital

Accelerate with leading-edge AI-enabled digital experiences.

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Real-World Insight

Get the latest business news, research and consumer trends, plus thought leadership and in-depth analysis of individual industry sectors and business challenges.

Saqr Fassi Fehri
Global Vice President, Guest Engagement, Care and Contact Centers


“We selected Sitel Group® because they share our vision and understand how to connect experiences with our guests, our partners and the communities we serve.”

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Graeme Matheson
Planning & Performance Lead

John Lewis

“We recognize that if we want great experiences for our customers, we must partner with a business that, yes, has cost-effective solutions, but at the heart of the business is the desire to deliver great customer experiences.”

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Phil Niccolls
SVP, Shared Services

Tribune Publishing

“To me, it is a win-win relationship. By partnering with Sitel Group® I gave up nothing yet gained more.”

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Our Mission

We believe every organization can build stronger brand engagement and drive long-term business growth by unlocking the power of customer experience (CX). Our mission is to empower brands to build stronger relationships with their customers by creating meaningful connections that boost brand value.

A Global Network of People, Data and Technology Working Together to Deliver Amazing Customer Experiences


Countries Globally




People Working from Home


Customer Brands

Worldwide Locations Enabling 8+ Million Customer Interactions per Day

With 160,000+ people working across the globe — at home, in-center or within a MAXhub hybrid-model — Sitel Group is ready to support your brand’s CX strategy with our Work from Anywhere approach. Across all channels, we seamlessly and securely connect brands with their customers 8+ million times per day in 50+ languages.

Our global footprint makes us one of the few true global players that can drive our customers’ digital customer experience strategies forward.

About Us