Acquisition and Sales

In coordination with your sales objectives, Sitel has the expertise to design, build and manage customer acquisition and sales solutions that enable you to meet and exceed your revenue goals. We manage these sales centers in both inbound and outbound environments.

No business can survive without a regular flow of new sales leads and customers. However, the constriction of marketing budgets has made the cost of obtaining each lead a vital issue. Even more important is the value each sale brings to the company. A well-managed sales center can be a powerful and efficient tool for customer acquisition. A sample of our program offerings includes:

• Inbound and outbound sales
• Order taking and fulfillment
• Lead generation
• Direct Response TV (DRTV) / bureau
• Product information requests
• Subscription renewals
• Database cleaning and updating
• Up-sell and cross-sell programs
• Business-to-business sales solutions

Our solutions capitalize on each contact, allowing us to analyze your customer database, assess operations and parameters, as well as provide more accurate targeting for future sales campaigns. By tracking customer value over time against the cost of acquisition, we help you improve the quality of your sales processes while reducing the total cost of acquisition.