As Sitel’s Chief Marketing & Innovations Officer, Arnaud de Lacoste is committed to reshaping the Customer Experience Management industry for the future. As a founding partner and shareholder of Groupe Acticall, Arnaud is focused on enhancing the company’s Global Marketing organization and designing a robust marketing strategy. He continues to strengthen the digital presence and align the marketing and sales efforts by leveraging the company’s many solutions and ventures.
Prior to the acquisition of Sitel Group by Groupe Acticall in September 2015, Arnaud co-founded the French start-up Groupe Acticall with his two partners in France: Laurent Uberti and Olivier Camino. He was instrumental in the development of Groupe Acticall’s business and in designing an efficient and consistent marketing strategy.
He is a graduate of SKEMA Business School Sophia Antipolis in France where he met his two founding partners Olivier Camino and Laurent Uberti.