Arnaud de Lacoste
Chief Marketing & Ventures Officer
Arnaud de Lacoste has been assuming the newly-created role of Chief Marketing Officer since January 29, 2016 in the new combined organization to continue Acticall and Sitel commitment to reshaping the Customer Experience Management industry for the future and to transforming the industry.
As a founding partner and shareholder of Group Acticall, Arnaud de Lacoste will assume this role of Chief Marketing Officer focused on enhancing the global marketing organization and designing a robust marketing strategy. He will strongly strengthen the digital presence and align the marketing and sales efforts.
Prior to the acquisition of Sitel by Group Acticall in September 2015, he had founded over 20 years ago the French start-up company Acticall with his two partners in France: Laurent Uberti and Olivier Camino. He held the position of Chief Marketing Officer and has been instrumental in the development of Group Acticall’s business and in designing an efficient and consistent marketing strategy.
Mr. de Lacoste is a graduate of SKEMA Business School Sophia Antipolis in France where he met his two founding partners.
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