The global financial crisis has left banking customers in a state of distrust with their chosen banking institutions. Customer service stands as the front line solution to repair the relationship between banks and their most valuable commodity: their customers. Two call center outsourcing leaders, Don Berryman, General Manager of the Americas at Sitel and Carey Box, Senior Vice President of Global Account Management sat down with Sitel Sources to discuss the changing face of customer service in the financial services industry and how Sitel is helping their clients get back to basics with superior customer service. As financial institutions expand to where their customers live on the Web, Sitel is providing its vast global experience and technology expertise to their banking clients to make better customer service decisions across all channels. Berryman and Box share recent case studies of how Sitel’s financial clients are transforming their customer service and winning back the hearts and minds of their banking customers.
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