News

Leading Consumer Electronics Company Selects Sitel as Technical Support Partner

BPO Provider Chosen for Global Market Penetration and Expertise

Nashville, Tenn. — December 14, 2009 — Sitel, a leading global business process outsourcing (BPO) provider, today announced that a multinational consumer electronics manufacturer has selected the Company to provide technical support services. Sitel’s associates will provide technical support for the manufacturer’s exclusive line of multimedia devices.

Service demands for this renowned brand are expected to increase with the approaching holiday season, and Sitel has employed additional associates at a domestic U.S. facility to handle the new account, which will continue to ramp up after the holidays. This will add immediate capacity to adequately address customers’ product queries throughout the holiday season and beyond. In addition to having a sterling reputation for delivering quality customer care, Sitel brings depth of BPO expertise to servicing multiple geographies globally.

“The wireless and consumer electronics industry is constantly innovating to remain competitive in the global marketplace, and Sitel’s international footprint enables clients to scale rapidly in new markets,” said Bert Quintana, global chief operations officer for Sitel. “We also understand the challenges that companies face in differentiating customer care and work closely with our partners to ensure that we deliver consistent, high quality care that builds brand loyalty while simultaneously optimizing their operating costs.”  

Sitel provides customer care for the world’s leading brands, including 47 Fortune 500 brands across North America, EMEA, Latin America, Australia and New Zealand.

About Sitel

Sitel is a global Business Process Outsourcing (BPO) leader. The company meets clients’ customer care and transaction processing needs through 60,000 associates in 27 countries. Sitel provides world-class solutions from on-shore, nearshore and offshore locations across 140+ facilities throughout North America, South America, EMEA and Asia Pacific. The company’s award-winning services provide clients with the strategic insight, scale and diversity of offerings to ensure the best return on their customer investment. The company is privately held and majority owned by Canadian diversified company, Onex Corporation. For more information, please visit www.sitel.com.