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Philippines' growing popularity as an outsourcing destination

Now that offshoring has proven its value, a greater quantity of businesses are outsourcing, and the Philippines has become the location of choice. However, a number of industries have yet to tap into the opportunities in the Philippines. Companies in the insurance, banking, healthcare, legal and knowledge management spaces are just now discovering the cost savings and quality of service the Philippines has to offer.

The key to success in the Philippines is training. In addition to training agents, it's important to provide an extensive management development program to groom future leaders. Sitel, for example, has developed training methodology and processes that we've developed over our 10 years in the Philippines. Running a successful management program begins by teaching hands-on skills and training frontline managers to drive continuous improvement using variation-based management.

The Philippines is one of the most dynamic markets in the global economy. It's growing at a phenomenal rate for services ranging from inbound sales, customer care and technical support to back office operations and collections. Take your business to the Philippines to improve customer care and your bottom line.

Steve Barker is general manager, APAC, Sitel