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Serbian President Boris Tadić to speak at launch event for Sitel’s new Belgrade contact centre

International global beauty retailer first client to outsource customer care to Serbia

WATFORD, UK – 22 November 2011 - Sitel, a leading customer care outsourcing provider, announced today that the Serbian President, Boris Tadić, will speak at the launch event to commemorate the opening of Sitel’s new Belgrade, Serbia contact centre. Sitel will also be joined by Mary Warlick, US Ambassador Serbia, and dozens of executives from leading businesses across the globe at the launch event on 22 November. Sitel’s facility is the first non-domestic CRM outsourcer to open up a site in Serbia.

Sitel also announced the first client to use the state-of-the-art facility is an international global beauty retailer. By tapping into Serbia’s well-educated and multilingual workforce, the brand is able to consolidate customer care for several European markets, including Germany, France, Spain, Italy, The Netherlands and Denmark, all within the Belgrade facility.

We are proud to celebrate the opening of our new facility in Belgrade with President Tadić and Ambassador Warlick,” said Tim Schuh, General Manager, Northern EMEA, Sitel. “Serbia offers a well-educated talent pool, a first-class contact centre infrastructure and a wide breadth of language skills that make the country a highly attractive choice for many of our clients. Our event will give business leaders from around the world the opportunity to see the new centre and gain a better understanding of the benefits of outsourcing to Serbia.”

Sitel has market leading operations with numerous customer care contact facilities across Europe and the globe. Sitel provides services to many of the biggest and best known brands in the world and is now well placed to accept new clients into Belgrade with the opening of its state-of-the-art customer care contact centre in the Serbian capital.

About Sitel
Sitel is a world leader in outsourced customer care services. With over 26 years of industry experience, Sitel has twice been ranked as the top overall call centre outsourcing provider in Datamonitor’s annual Black Book of Outsourcing survey. Sitel’s 57,000 employees provide clients with predictable and measurable Return on their Customer Investment by building customer loyalty, increasing sales and improving efficiency. Sitel’s solutions span 135+ domestic, nearshore, and offshore centres in 26 countries across North America, South America, Europe, Africa, and Asia Pacific. The company is privately held and majority owned by Canadian diversified company, Onex Corporation. For more information, please visit www.sitel.com.